WHO ARE WE?

That Food Guy is a proudly South African food and beverage advertising agency launched in 2018 by Chief Creative Officer, Dale Herbst. The brand is a creative reflection of Dale’s 12 year broadcast journey in brand strategy and communications, as well as his love and passion for building cohesive brand journeys over the last 7 years.

That Food Guy offers and gives focus to brand strategy, campaign management, creative conceptualisation, digital marketing, influencers, PR and media, as well as publishing and design. That Food Guy has three divisions – That Food Guy Advertising, That Food Guy Publishing and That Food Guy Digital – A Division by SMC Agency. Our team is ready to best understand our clients needs and scope out a brief that is supportive, clear and effective.

That Food Guy Advertising is a well received name within the food and beverage space, having worked with popular brands such as McCain, Johnny Walker Black, SMEG, Helios, Woolworths, Nespresso and Lay’s, to name but a few. In 2019 we headed the food narrative for the DStv International Food and Music Festival, and in 2020, assumed the role of Global Brand Director.

In 2020, That Food Guy Publishing received two awards for ‘Naqiyah Mayat – The Beginning: Indian Recipes from My Home’ at the World Gourmand Cookbook Awards, South African region. The first for Best Debut Cookbook, and the second for Best Indian Cookbook.

At the heart of That Food Guy there is a real desire to bring an awareness to issues of food security and malnutrition. Aside from the brand-focused aspect of the divisions of That Food Guy Advertising, Publishing and Digital, the agency is also a proudly South African platform for industry news and insights. We aim to bring the continent’s food community and consumers together, and continue to find ways in which we can have a positive social impact.



THAT FOOD GUY ADVERTISING
IS THE GLOBAL BRAND DIRECTOR
FOR THE WELL ACCLAIMED AND ESTABLISHED
DStv INTERNATIONAL FOOD & MUSIC FESTIVAL.

WHAT WE DO  🙌

That Food Guy’s 3 divisions: Advertising, digital & publishing focus on the following as its core services

Brand Strategy

Campaign Management

Digital Marketing

Nano, Macro & Micro Influencers

PR & Media

Creative Conceptualisation

Publishing (Print & Online)

Design

Brand Strategy

Campaign Management


Digital Marketing

Nano, Macro & Micro Influencers


PR & Media

Creative Conceptualisation

Publishing (Print & Online)

Design

LET’S HAVE LUNCH

We are always eager to take on new projects.

BRANDS WE WORK WITH 🙂

You are in good company















JOIN THE FAMILY!

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GET IN TOUCH!

Email us

That Food Guy Advertising
hello@thatfoodguy.co.za

That Food Guy Publishing
publishing@thatfoodguy.co.za

That Food Guy Digital
digital@thatfoodguy.co.za

Find us here

Cape Town, South Africa
Johannesburg, South Africa
Kwa-Zulu Natal, South Africa
Nairobi, Kenya

Helios 100% Pure Sunflower Oil is PACKED with goodness! 🤩 Did you know that each bottle of Helios contains polyunsaturated fats that helps to keep your cholesterol at a healthy level? It also contains two vitamins and omega 6 fatty acids. We're always looking out for you! 😁 🌻

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